Getting Started

Welcome to the PAM (Player Account Management) Backoffice documentation. This guide will help you navigate and use the backoffice effectively.

What is PAM Backoffice?

The PAM Backoffice is a comprehensive administration panel for managing your iGaming platform. It provides tools for:

• Player Management - View, search, and manage player accounts
• Financial Management - Monitor transactions, approve withdrawals
• Affiliate System - Manage partners and commission plans
• Bonus System - Create and manage bonuses and promotional campaigns
• Promotions - Run freespins, tournaments, and special offers
• Loyalty & Rewards - Configure loyalty programs and cashback
• Content Management - Manage games, banners, pages, and site content
• Communications - Create notification templates for all channels
• Reports & Analytics - Monitor platform performance and metrics
• Automation - Set up workflows and player segments
• Administration - Manage users, roles, brands, operators, and API keys

Logging In

1. Navigate to the backoffice URL (typically http://localhost:8081 in development)
2. Enter your email and password
3. Click Sign In

If MFA is configured, confirm a second factor after your password:

• Confirm the configured Passkey offered by your browser, or retry it explicitly if cancelled.
• Use your configured authenticator's six-digit code, or choose Use recovery code.

If MFA is required but not configured, choose an available setup method and save the eight recovery codes before entering Backoffice. See Multi-factor authentication.

note

Five failed authenticator or recovery-code attempts lock both code methods for 15 minutes. Wait for the countdown or use a configured Passkey. Password-login lockout is separate.

If you don't have credentials, contact your system administrator.

Navigation

The sidebar navigation is organized into three groups — Activity, Management, and Settings — with collapsible sub-items under most entries. Items are shown or hidden based on your permissions.

Activity

Average Revenue Per Paying User (ARPPU) is revenue divided by the number of paying Players.

Item	Sub-items
Players	Player search and management
Payments	Deposits, withdrawals, and other transactions
Reports	Overview, Executive, Payments, Retention, Affiliates, Game Activity, ARPPU
Affiliates	Partners, Landing Pages, Commission Plans, Postback Logs
AI Assistant	Natural-language workflow and segment building

Management

Item	Sub-items
Promotions	Bonuses, Freespins, Freebets, Tournaments, Loyalty, Cashback
Engagement	Campaigns, Segments, Workflows
Communications	Notification Templates, System Notifications, Registration Forms
Games	Catalog, Providers
Content	Media Library, Banners, Carousels, Game Segments, Provider Lists, Card Lists, Pages, Menus, Translations, Sidebar

Settings

Item	Description
System Settings	Platform-wide settings (Super Admin only)
Operators	Operator management
Brands	Brand configuration
Users	Admin user accounts
Roles	Roles and permissions
API Keys	Keys for system integrations
Audit	Admin action history

Quick Start

Here are some common tasks to get you started:

Player & Financial Operations

• Search for a player - Find players by name, email, phone, or ID
• View transactions - Monitor deposits and withdrawals
• Approve withdrawals - Process pending withdrawal requests

Promotions & Bonuses

• Create a bonus - Set up a new bonus template
• Create freespins - Configure free spin offers
• Grant freebets - Award VeliSports free bets to players
• Run a tournament - Set up competitive events

Affiliate Management

• Manage affiliates - Add and manage partners
• Set up commission plans - Configure commission structures

Loyalty & Retention

• Configure loyalty programs - Set up tiers and rewards
• Set up cashback - Configure cashback offers

Content & Communications

• Manage games - Add or update games in the catalog
• Create banners - Design promotional banners
• Build notification templates - Create message templates

Automation

• Create a workflow - Automate player communications
• Define segments - Target specific player groups
• Use the AI Assistant - Build workflows and segments with natural language

Administration

• Manage users - Add admin users and assign roles
• Configure brands - Set up brand settings
• Generate API keys - Create system integrations

Feature Overview

Player Management

Know Your Customer (KYC) is the identity-verification process for a Player. Player Management provides search, detailed profiles, KYC verification, and account actions.

Financial Management

Monitor all platform transactions, approve or reject withdrawals, and track financial metrics.

Affiliate System

Cost Per Acquisition (CPA) is a fixed commission when an attributed Player completes a configured qualifying event, such as registration or a first successful deposit. Revenue Share (RevShare) is a commission calculated as a percentage of the gaming revenue generated by attributed Players.

The Affiliate System provides partner registration, player attribution tracking, commission plans, and commission approvals.

Bonus System

Create bonus templates with wagering requirements, game eligibility, and automatic or manual grants.

Promotions

Run engaging promotions including freespin offers, VeliSports freebets, and competitive tournaments with leaderboards and prizes.

Loyalty & Rewards

Build player loyalty with points-based programs, tiered benefits, redeemable rewards, and automatic cashback.

Content Management

Manage all frontend content including games, the media library, banners, carousels, game segments, provider lists, card lists, game lists, pages, menus, translations, the site sidebar, and registration forms.

Communications

Create templates for email, SMS, push notifications, and in-app messages with personalization variables. Communications also covers System Notifications (verification and system flows) and Registration Forms.

Reports & Analytics

Real-time dashboards showing key metrics, player activity, revenue trends, and game performance.

Automation

Build workflows to automate player communications and define segments for targeted marketing. The AI Assistant lets you create workflows and segments using natural language.

Administration

Manage admin users, roles, brands, operators, and API keys for system integrations, and review the audit log of admin actions. System Settings is available to Super Admins only; Operators is available to users with the operators permission.

Need Help?

If you encounter issues or have questions:

• Check the relevant documentation section
• Contact your system administrator