Managing Affiliates

This guide covers how to create, view, and manage affiliate partner accounts. Affiliates are the marketing partners who refer players to your brand; managing them here keeps their referrals, status, and commissions tracked in one place.

Key Terms

Revenue Share (RevShare) is an affiliate commission model based on a percentage of generated revenue. Cost Per Acquisition (CPA) is a fixed payment per qualifying Player. First-Time Deposit (FTD) means a Player's first successful deposit. Gross Gaming Revenue (GGR) is total bets minus total wins before bonus costs.

Term	Meaning
Revenue Share (RevShare)	A commission model that pays the affiliate a percentage of the revenue their referred players generate.
Cost Per Acquisition (CPA)	A commission model that pays the affiliate a fixed amount for each qualifying player.
First-Time Deposit (FTD)	A referred player's first successful deposit.
Gross Gaming Revenue (GGR)	Total bets minus total wins, before bonus costs.

Accessing Affiliates

1. Click Affiliates > Partners in the sidebar
2. The affiliates list displays with summary statistics

Summary Statistics

At the top of the page, you'll see four key metrics:

Card	Description
Total Affiliates	Total number of affiliate accounts
Active	Affiliates currently in Active status
Pending Approval	Affiliates awaiting approval
Total Commissions	Combined commissions across all affiliates

Affiliate List Columns

Column	Description
Affiliate	Company name with the contact email underneath
Code	Unique affiliate tracking code
Status	Current account status
RevShare	Default Revenue Share percentage
CPA	Default Cost Per Acquisition amount, shown with its currency
Created	Account creation date
Actions	View, plus a quick status action (Approve, Suspend, or Reactivate) that depends on the current status

Filtering Affiliates

Use the search box and status filter to narrow a long partner list to the affiliates you need to act on.

• Search — search by name, code, or email
• Status — filter by All Statuses, Pending, Active, Suspended, or Terminated

Creating an Affiliate

Add an affiliate to onboard a new marketing partner so their referred players and commissions are tracked from the start.

1. Click the Add Affiliate button
2. Fill in the required fields:
   • Affiliate Code — unique identifier (automatically converted to uppercase)
   • Company Name — affiliate's company name
   • Email — contact email address
3. Optionally add:
   • Contact Name — primary contact person
   • Phone — contact phone number
   • Website URL — affiliate's website
4. Select a Default Commission Plan, or leave it unset to enter fallback rates:
   • Default RevShare % — Revenue Share percentage
   • Default CPA Amount — Cost Per Acquisition amount, with a currency selector
5. Click Create to save

Affiliate Statuses

Status	Description	Color
Pending	Awaiting approval	Yellow
Active	Approved and operational	Green
Suspended	Temporarily disabled	Orange
Terminated	Permanently disabled	Red

Managing Affiliate Status

Status changes are action buttons at the top of the affiliate details page, next to the status pill. Only the button relevant to the current status is shown: Approve for a Pending affiliate, Suspend for an Active one, and Reactivate for a Suspended one. The same quick actions appear inline on each row of the Partners list, so you can change status without opening the affiliate. Terminating an affiliate is a deliberate, separate action handled in the Settings tab (see Settings Tab).

Approving an Affiliate

Approval activates a Pending partner so their tracking links and commissions begin counting.

1. Find the affiliate with Pending status
2. Click View to open details (or use the Approve action directly on the list row)
3. Review the affiliate information
4. Click the Approve button at the top of the page

Suspending an Affiliate

Suspend temporarily halts an Active partner — for example while you investigate a fraud, compliance, or performance concern — without deleting their record.

1. Open an Active affiliate's details
2. Click the Suspend button at the top of the page
3. Confirm the action

Reactivating an Affiliate

Reactivate restores a Suspended partner to Active once the reason for suspension is resolved.

1. Open the Suspended affiliate's details
2. Click the Reactivate button at the top of the page

Affiliate Details

Click on any affiliate to view their full details across six tabs:

Overview Tab

• Performance statistics (clicks, registrations, FTDs)
• Financial metrics (deposits, GGR, commissions)
• Conversion rates
• Commission Settings: default RevShare %, default CPA amount, Attribution Window (in days) and Attribution Model (First Touch or Last Touch), which control how referrals are attributed to this affiliate

Commissions Tab

• List of all commissions for this affiliate
• Approve or reject pending commissions

Players Tab

• List of players attributed to this affiliate
• Player deposit and betting activity

Links Tab

• Affiliate link builder tool
• Generate tracking URLs (optionally targeting a pre-created Landing Page)

Postbacks Tab

• Configure a postback per event type (registration, FTD, deposit (2nd or later), withdrawal, manual withdrawal, confiscation) to notify the affiliate's own system when that event occurs
• For each event you set the destination URL, the request method (GET or POST), query parameters, headers, the body format (None, JSON, or form-encoded), and which fields are required
• Preview each postback with a test send, and open View Logs to see the delivery history
• See Postbacks & Conversion Tracking for full details

Settings Tab

• API Key Management — regenerate the affiliate's API key (shown once)
• Scaleo Pull Settings — enable Scaleo pulling and set the Scaleo API token (a token must be configured before pulling can be enabled)
• Danger Zone — Terminate the affiliate

Note: changing the affiliate's status (Approve / Suspend / Reactivate) is done with the buttons at the top of the page, not in this tab.

Landing Pages

Affiliates → Landing Pages manages pre-created landing pages that affiliates can target when generating tracking links (in the Links tab's link builder).

Each landing page has:

• Name — a label for the landing page
• URL — the destination the tracking link points to
• Description — optional notes
• Brand — each landing page belongs to a single brand
• Active flag — inactive landing pages are not offered in the link builder
• Affiliate access — landing pages support per-affiliate access control, so you can restrict which affiliates may use a given landing page

When an affiliate builds a tracking link they can select an available landing page; the link then routes players to that page while still attributing the referral.

Best Practices

• Review pending affiliates promptly to maintain good relationships
• Monitor affiliate performance regularly for fraud detection
• Set appropriate commission plans based on affiliate quality
• Keep affiliate contact information up to date

Related Topics

• Affiliate Overview
• Commission Plans
• Commissions
• Postbacks & Conversion Tracking