Promotions Overview
Use the Promotions tools to create and manage promotional offers that drive player engagement and retention. This overview covers freespins and tournaments, and points you to the related bonus and campaign tools.
Key features
- Freespin templates - create free spin offers for slot games
- Tournaments - run competitive events with leaderboards and prizes
- Campaign integration - combine promotions with automated campaigns
- Segment targeting - target specific player groups
Accessing promotions
The Promotions menu in the sidebar contains:
| Section | Description |
|---|---|
| Bonuses | Bonus templates and management |
| Freespins | Freespin template management |
| Freebets | Freebet template management |
| Tournaments | Tournament creation and management |
| Loyalty | Loyalty programs and tiers |
| Cashback | Cashback configuration |
Campaigns lives in the separate Engagement menu, alongside Segments and Workflows.
Promotion types
Bonuses
Traditional bonus offers with wagering requirements:
- Deposit bonuses (match percentage)
- No-deposit bonuses
- Cashback bonuses
See Bonus System for details.
Freespins
Free slot spins awarded to players:
- Fixed number of spins
- Specific game eligibility (one game per template)
- Configurable bet values
- Winnings go either to a Cash Reward (with an auto/manual claim method) or to a Bonus (by selecting a bonus template whose wagering then applies)
See Freespins for details.
Tournaments
Competitive events where players compete:
- Leaderboard-style competitions
- Race tournaments (first to reach goal)
- Prize pools with multiple winners (prizes can be Cash Reward, Bonus, Free Spins, Freebet, or Cashback)
- Time-limited events
See Tournaments for details.
Campaigns
Automated promotional workflows:
- Deposit-triggered rewards
- Segment-based targeting
- Scheduled promotions
See Campaigns for details.
Promotion lifecycle
- Create - Design the promotion template
- Configure - Set eligibility, amounts, and rules
- Activate - Make the promotion available
- Monitor - Track participation and costs
- Complete - End the promotion and analyze results
Best practices
- Test promotions with small segments before wide release
- Set clear terms and conditions
- Monitor promotion costs vs. player value
- Use tournaments for engagement during slow periods
- Combine multiple promotion types for maximum impact